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Fitness Blogs
This Blog Contains:
- Introduction
- Fresh Blogging Statistics You Need to Know
- Over Half of Online Traffic Comes from Organic Search
- The Average First Page Result on Google Contains 1,447 Words
- 77% of Users on the Internet Read Blogs Regularly
Introduction
Today, more than ever, there is a renewed focus and awareness on health and fitness. The coronavirus pandemic has emphasized the need for daily exercise. As a result, people are looking for more information on their journey to good health. A proper fitness regime combined with healthy eating helps to maintain a healthy weight and support a strong immune system, both of which are beneficial in fighting infection.
In this digital age, many people turn to the internet for guidance. Fitness blogs are a hugely popular source of information. As a fitness business owner, you can learn a thing or two from the way some of the best fitness blogs package their content and engage with the reader. In this article, we take a look at some key blogging statistics, what makes a successful fitness blog, and 12 fitness blogs you need to follow right now.
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Fresh Blogging Statistics You Need to Know
Before we jump into some key faces in the fitness blogging world, let’s break down some of the latest blogging statistics. It feels like blogging as a form of content marketing has been around for a while. But it has evolved over time with many fitness bloggers using their platform to grow their business and leverage their audience base.
Google Adsense
Over Half of Online Traffic Comes from Organic Search
According to Bright Edge, organic search remains the dominant source of web traffic, coming in at 53.3%. This shows that organic search is still a valuable marketing strategy. By focusing on SEO and building content that boosts organic search results, you can see how blogging still has a significant role to play in content marketing.
The Average First Page Result on Google Contains 1,447 Words
On the first page of results on Google, the average word count is 1,447. Longer content tends to accumulate more backlinks than shorter posts, which is beneficial in getting your page higher on search pages. Longer form blogs are also a great opportunity to position your business as an authority in the fitness industry.
Google Adsense
77% of Users on the Internet Read Blogs Regularly
More than three-quarters of internet users read blogs regularly, covering several niches and industries. No matter how big or small your business, blogging is a good way to establish trust and authority in your industry. Blogging can still be part of your marketing strategy in 2020. It’s more important than ever to combine visual elements with your written content such as video and high-quality photos.
The Built To Grow Fitness Podcast talks about content marketing strategy, in particular, how to repurpose content so that you can keep your audience engaged all year long. The episode touches on evergreen offers, retargeting content, and the importance of branding.
CC Bell – Content Writer
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